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Post by account_disabled on Dec 24, 2023 6:40:38 GMT
The reach as a goal primarily shows the advertisements to as many users as possible. Less attention is paid to whether users have a specific clicking behavior. 2. Creation and name of the ad The form of advertising itself is created with one click and editing can begin. Hire an advertising manager After the campaign has been called up via Create in the advertising manager a name must be given to it. This should be chosen in such a way that it can be understood later what kind of measure it is. An example of this would be Traffic Top funnel level Product XY The campaign goal the strategy and the product in question can be classified using the name of the Phone Number List measure. 3. Split testing A split test is used to test advertisements or target groups against each other for a certain period of time. to find out in the early stages which ad delivers better results. However the test is not mandatory. 4. Budget At the campaign level you can also choose a budget. Facebook spends this budget on all ad groups listed under the campaign. The downside is that you cant control how much money each ad group gets. Instead of a campaign budget you can currently set a daily or running time budget at the ad group level. When it comes to the daily and term budget it should also be noted that the sum can only be clearly defined using the daily budget. The runtime budget is also not necessarily evenly distributed across the ads as Facebook controls the distribution.
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